LAUNCHING MARCH 5, 2025

After three years in development, the Mallory Collection is our most ambitious project yet - a blend of timeless British design, versatility, and purpose inspired by the legendary British explorer George Mallory. Renowned for his daring attempts to conquer Mount Everest, Mallory’s spirit, perseverance, and pursuit of excellence form the foundation of this collection, reflected in every piece through refined craftsmanship and enduring design, powered by the Swiss Sellita SW260-1 at it's decorated Elaboré execution for incredible accuracy.

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Early Bird launch day prices will start at £584 (over 30% off).

This is strictly limited to the first 50 backers so be sure to stay notified with the launch.

So, let's break it down:

Swiss Automatic Movement

We've been in love with mechanical watches for years. They represent the perfect balance of tight tolerance engineering and functional art to form an incredibly accurate, yet deceptively simple, ticking machine. Add the genius convenience that comes with the self-winding module, and you have a self-contained miniature power house that is capable of ticking for generations.

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The Swiss Sellita SW260-1 is the latest sub-seconds offering from their world renowned SW200 family. Often found in watches costing thousands, these are recognised for world class reliability and precision. Features include: hacking, hand winding and a quick set date function. A truly outstanding display of horology.

The Swiss Sellita SW260-1:

  • 28'800 vibrations per hour
  • 31 jewels
  • 41 Hour Power Reserve
  • Quick Set-Date
  • Hacking
  • Self-Winding

Now, when it comes to the Mallory collection, we’re doing something unseen at this price point and offering both the ‘Elabore’ execution along with the highest level of decoration Sellita offer, as standard!

The Rhodium plating gives the movement a brilliant shine, while the blued screws and intricate finishes add a touch of sparkle. The production version will be complete with our signed rotor design and Elabore execution ensuring the next level of accuracy - down to +/-7 seconds per day - Truly exceptional for a watch at this price.

The Dials

The dial is where the magic happens, and for the Mallory Collection, we’ve ensured every option is a masterpiece in its own right.

Choose from three striking dial options:

  1. A classic white dial with heat-blued hands for an elegant, timeless look.
  2. A bold, vibrant orange dial that commands attention with its vibrant pop of colour.
  3. A sophisticated British racing green dial with a stunning fume effect, darkening subtly around the edges for a unique, dynamic appearance.

Each dial features meticulous detailing and multiple finishes that maintains simplicity while creating incredible texture and depth. The applied indices catch the light beautifully, with Roman numerals at 3, 6, 9, and 12 adding to the classic touch. The date window and sub-seconds ensure functionality matches style, making this dial as versatile as it is beautiful.

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