LAUNCHING MARCH 5, 2025

After three years in development, the Mallory Collection is our most ambitious project yet - a blend of timeless British design, versatility, and purpose inspired by the legendary British explorer George Mallory. Renowned for his daring attempts to conquer Mount Everest, Mallory’s spirit, perseverance, and pursuit of excellence form the foundation of this collection, reflected in every piece through refined craftsmanship and enduring design, powered by the Swiss Sellita SW260-1 at it's decorated Elaboré execution for incredible accuracy.

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Early Bird launch day prices will start at £584 (31% off future retail prices).

This is strictly limited to the first 50 backers so be sure to stay notified with the launch.

So, let's break it down:

Swiss Automatic Movement

We've been in love with mechanical watches for years. They represent the perfect balance of tight tolerance engineering and functional art to form an incredibly accurate, yet deceptively simple, ticking machine. Add the genius convenience that comes with the self-winding module, and you have a self-contained miniature power house that is capable of ticking for generations.

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The Swiss Sellita SW260-1 is the latest sub-seconds offering from their world renowned SW200 family. Often found in watches costing thousands, these are recognised for world class reliability and precision. Features include: hacking, hand winding and a quick set date function. A truly outstanding display of horology.

The Swiss Sellita SW260-1:

  • 28'800 vibrations per hour
  • 31 jewels
  • 41 Hour Power Reserve
  • Quick Set-Date
  • Hacking
  • Self-Winding

Now, when it comes to the Mallory collection, we’re doing something unseen at this price point and offering both the ‘Elabore’ execution along with the highest level of decoration Sellita offer, as standard!

The Rhodium plating gives the movement a brilliant shine, while the blued screws and intricate finishes add a touch of sparkle. The production version will be complete with our signed rotor design and Elabore execution ensuring the next level of accuracy - down to +/-7 seconds per day - Truly exceptional for a watch at this price.

The Dials

The dial is where the magic happens, and for the Mallory Collection, we’ve ensured every option is a masterpiece in its own right.

Choose from three striking dial options:

  1. A classic white dial with heat-blued hands for an elegant, timeless look.
  2. A bold, vibrant orange dial that commands attention with its vibrant pop of colour.
  3. A sophisticated British racing green dial with a stunning fume effect, darkening subtly around the edges for a unique, dynamic appearance.

Each dial features meticulous detailing and multiple finishes that maintains simplicity while creating incredible texture and depth. The applied indices catch the light beautifully, with Roman numerals at 3, 6, 9, and 12 adding to the classic touch. The date window and sub-seconds ensure functionality matches style, making this dial as versatile as it is beautiful.

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Super-LumiNova

You could argue that dress watches don't need lume, and you might be right…

But, let's be honest, it's the cherry on the bun, elevating the design while keeping the watch readable around the clock.

Our lume of choice hasn't changed since day one, and for good reason. Nothing does it quite as well as BGW9 Super-LumiNova. Famed for its brightness and longevity, it glows strong long after the sun goes down. Crisp white by day, transforming to a stunning mint blue glow at night. 

The Case

Effortlessly housing the Swiss movement is 40mm of beautifully polished 316L stainless steel. Often referred to as 'surgical grade' for its exceptional strength and corrosion resistance, this material is trusted in everything from medical tools to deep-sea diving equipment—ready to perform wherever life takes you.

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Smooth curves and a sleek 11mm profile keep the case wearing thin and sitting comfortably on the wrist, balancing presence with refinement. Meanwhile, the sapphire exhibition case back offers a crystal-clear window into the beating heart of the watch, showcasing the artistry within.

Water Resistance

We'll be honest, we've gone a little over the top here.

100m water resistance in a dress watch? Some might call it "overkill", but we call it peace of mind. Whether you're caught in the rain, take an unexpected dive into the pool, or just want to be the classiest man on the seven seas, the Mallory Collection has you covered.

The Glass

Solid Sapphire Crystal. With a hardness only inferior to diamond, there is nothing better suited to protect the stunning dial of your new watch. Virtually scratch proof and featuring an internal Anti Reflective coating, ensuring the dial remains clear and legible at all times.

The Straps

The choice of watch strap is arguably most important when it comes to dress watches. That’s why we’ve carefully selected two exceptional options to complement your Mallory watch.

Opt for one of our top-grain leather, crafted for comfort & style, or a sleek 316L stainless steel Milanese mesh band, adding a modern, refined touch. 

Whichever strap choice you go for, quick release pins means you can switch up in a flash.

LAUNCHING MARCH 5TH 2025.

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